DA
Creation of a 360° visual identity for an exhibition dedicated to David Bowie, playing on the contrast between destruction and reconstruction to reflect his artistic duality.
Context
Creation of a complete visual identity for an exhibition dedicated to David Bowie at the V&A Museum in London. The project included the design of two posters, a campaign for social media, a logo, a graphic charter, and a website.
Role
Artistic Direction: Development of the graphic axis "Destroy-Build".
Graphic Design: Creation of the posters, visuals for social media, the logo, the graphic charter, and the website design.
Graphic Axis
David Bowie went through dark periods while maintaining a colorful and joyful aesthetic. This contrast between darkness and joy inspired the museum's visual identity. Relying on the principle of kintsugi (repairing with gold), the idea is to show overlapping layers, where deterioration reveals bright and joyful colors. Just enough is shown to awaken curiosity and instill a desire to learn more about Bowie’s universe.
